Lesson 2 of 16

AEO Metrics That Matter: Mentions, Citations, Share of Voice, and Visibility

Discover the most important AEO metrics and how to measure success in AI search. This lesson explains mentions, citations, share of voice, and why visibility matters more than clicks. AEO requires a different measurement model from traditional SEO. Instead of focusing mainly on rankings and organic traffic, you now need to track how often your brand appears in AI answers and how it is represented. The most important metrics include mentions, citations, share of voice, and visibility across prompt sets. Brand mentions show when your brand name appears in an AI-generated answer. Citations show when AI uses your content as a source. Share of voice measures how often your brand appears compared with competitors within a topic area. Together, these metrics give a clearer picture of your influence in AI search. These new metrics matter because AI search often creates clickless journeys. The user may get all the information they need without visiting your site. That means visibility itself becomes a business outcome, not just clicks.